Why Retailers Appreciate Ratings and Reviews

In the wine editorial world, there are highly paid and sought after professionals with insured noses and a knack for finding flavor profiles in every wine they review.  Their opinion could elevate a winemaker to celebrity status or scar their reputation.  November is month which Wine Spectator’s Top 100 Wines of the Year are announced.  Retailers, restaurateurs, and collectors anxiously wait for the list.  We often hear wineries discredit the ratings and choose not to have their wines reviewed.   Regardless if wineries disagree with the reviewer’s personal taste or believe there’s favoritism in the system,  wine ratings help move wine out of distribution and into the consumer’s hands.   There are draw backs to an outstanding rating because  it causes a buying frenzy and ultimately a price increase.    

We follow Robert Parker of  the Wine Advocate, a type of  Consumer Reports guide.   A ‘Parker-esque extraordinary’ review will most likely be full body with in-your-face-flavor.  We also follow Wine Spectator’s reviews which tends to favor the more elegant and finesse style of wine.   Their ratings for same wine are noticeably a polar opposite.  One will love the wine and give it a monster rating while the other will be more ho-hum about it.  

Rarely does one purchase wine solely on reviews and ratings, but we appreciate them because consumers like to know what they are buying and have confidence in their purchase.

Category : Blog Posted on November 30, 2011

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